Market research & analysis
Before any budget moves, you need a clear picture: market potential, competitive landscape, media consumption and price levels in Finland, packaged as a decision basis for your management.
Advisory · Strategy · Media Buying
FI ⇄ DACH
Advertising in Finland: Media Planning, Research & Buying
Finland is closer than you think.
Send a messageMedia Planning Maria Martinmäki is an independent consultancy for media planning, media buying and market research in Finland, based in the Frankfurt am Main area, Germany. I help international companies advertise in the Finnish market, from market analysis and media strategy to hands-on execution.
Finland is a prosperous, digitally advanced market of 5.6 million consumers, and for many international companies still a blind spot. The media landscape is built differently, nobody on the team speaks the language, and it's hard to judge from the outside which channels actually deliver.
That's where I come in. I'm a Finn with over a decade in the Finnish media market, on both the agency and the publisher side, plus first-hand experience from working in a German media agency. I know how the Finnish market actually works, and I understand the perspective of international advertisers.
Services
Media strategy
Channel strategy and budget allocation for the Finnish market: what TV, out-of-home, digital and social actually deliver in Finland, and where international advertisers typically burn money.
Media planning & buying
Not just advice, but execution: I plan and buy hands-on, with direct lines to Finnish media owners, because I work operationally in the Finnish market on an ongoing basis.
Advisory
Already have an agency or an international setup? I act as an independent advisor: second opinions on plans and rates, briefing support, quality assurance from a local perspective.
Industry experience
I've planned and bought agency-side for an exceptionally wide range of international advertisers, across nearly every consumer and service category. Whatever you sell: chances are I've planned your category before.
Why me
- Native Finn, at home in Germany for several years, based near Frankfurt am Main
- 10+ years in the Finnish media market, at agencies and publishers
- First-hand experience from working in a German media agency
- Working operationally in the Finnish media market today; my market knowledge is current
- One point of contact instead of coordinating across time zones and agencies
How we work together
01
Intro call
no strings attached; we clarify goals, scope and check for potential conflicts
02
Market assessment
a compact analysis as a decision basis
03
Strategy & planning
channel mix, budget, timing
04
Execution & buying
hands-on, if you want it
05
Reporting & iteration
transparent, in English or German
FAQ
What does advertising in Finland cost?
It depends on channel and audience, but Finland is often more efficient to reach than larger European markets: a compact market, a concentrated media landscape, less waste. I'm happy to discuss a realistic test budget in an intro call.
Which media channels matter in Finland?
Finland is one of Europe's most digital media markets, while commercial media houses like Sanoma and MTV remain strong in TV, radio and news. The right mix differs significantly from a typical Western European plan. That's exactly my job.
Do we need Finnish-language creative?
In most cases, yes: Finnish is the key to the core audience, even though English is widely understood. I advise on localization and can connect you with the right partners.
Is Finland a good test market for the Nordics?
Yes: its manageable size, digital infrastructure and measurable results make Finland a strong entry and test market for a later Nordics expansion.
Let's talk about Finland.
Drop me a line about what you have in mind. I'll get back to you within two working days.